Diane Perlman is a highly passionate marketeer, ideas generator, and entrepreneur. Most recently she was CMO at startup accelerator MassChallenge. Prior to this, she founded and ran the Microsoft Ventures Accelerator in London. Previously at Microsoft, she led the marketing communications for Windows Phone in the UK. Perlman’s passion for startups stems from her over 20-year marketing career, during which time she served as Marketing Director for American company Cyveillance, which was a startup when Perlman joined in 1998, and she helped them expand to the UK in 2000. She has also worked as a Group Account Director at agencies including Grey London and what is now Digitas/LBi, as well as running her own branding consultancy.